Gigs Vet Beginner’s Guide to SEO Website Design Agencies

Key Highlights

1. Understanding the importance of having a SEO website design agency
2. The role of WordPress in SEO-optimized website design
3. Preparing for your SEO website design project
4. Step-by-step guide to creating an SEO-friendly website on WordPress
5. Beyond design: Content creation for SEO
6. Monitoring and improving your website’s SEO performance
7. Common SEO mistakes in website design to avoid

Introduction To DIY WordPress Seo Website Design

Are you a beginner looking to create your own type of site that not only looks great but also ranks well on search engines? If so, then you’ve come to the right place. In this beginner’s guide, we will walk you through the process of designing an search engine optimization friendly site using WordPress and the woocommerce plugin. We will cover everything from understanding the importance of recruiting a SEO website design agency to creating high-quality content that boosts your search engine rankings. By the end of this guide, you’ll have all the knowledge and tools you need to launch your own site that not only looks professional but also attracts organic traffic and converts visitors into customers. So let’s get started and dive into the world of SEO website design for your own online store using WordPress and woocommerce. Don’t forget to check out our homepage for more helpful tips and resources, including how to design a professional logo for your web site.

Easy WordPress Website Designing

When designing a WordPress site, focus on key factors for an effective process. Choose a user-friendly theme that aligns with your brand. Customize it with colors, fonts, layouts, plugins, and advanced design tools like extended color schemes and control over web site CSS. Optimize for mobile responsiveness and use high-quality visual elements like images and videos for engagement. Regularly update your wordpress site for optimal performance and security. Don’t be afraid to experiment with different color schemes to find the perfect one for your brand and target audience. With WordPress, the possibilities for creating different types of websites are endless, making it the perfect platform for any type of website, whether it be a personal blog, e-commerce site, or business website.

What is SEO and Why It Matters

SEO stands for search engine optimization, which is the practice of optimizing your website to rank higher in search engine results pages (SERPs). When users search for relevant keywords on search engines like Google, SEO website design agency’s helps your website appear at the top of the organic search results. This increased visibility can significantly impact your online presence and drive more organic traffic to your website.

Having a strong search engine optimization strategy is essential for website design because it not only improves your website’s visibility but also enhances user experience. By optimizing your website’s design and content for search engine optimization, you can ensure that it is easily discoverable by search engines and provides valuable information to users. A well-optimized website can attract more organic traffic, increase user engagement, and ultimately drive conversions. Additionally, incorporating social media marketing into your search engine optimization strategy can further boost your website’s visibility and reach, making it a crucial aspect of any successful digital marketing campaign. Using a SEO website design agency services, you can capture more revenue from the web and also utilize other digital marketing services such as pay-per-click advertising, email marketing, and social media marketing to further enhance your online presence.

Ecommerce Website Design and User Experience

Search engine optimization has a significant impact on web site design and user experience. When designing a web site, it is essential to consider SEO website design agency for best practices to ensure that your web site is easily discoverable by search engines and provides a seamless user experience. Our SEO web development and design agency has been doing site designs since 1995, bringing 25 years of experience in both SEO and web development to provide creative solutions for your business’s success.

Optimizing your site’s design involves various factors, such as creating user-friendly web pages, improving web site navigation, and optimizing site speed. User experience plays a crucial role because search engines prioritize web sites that provide a positive user experience.

By incorporating search engine optimization into your web site design, you can improve user engagement, reduce bounce rates, and increase the time users spend on your site. A well-designed site by a SEO website design agency can result in higher search engine rankings, increased organic traffic, and better conversions.

The Role of WordPress in SEO-Optimized Website Design

WordPress is a popular content management system (CMS) that offers various features and plugins to design and optimize your website for easy wordpress website designing. It provides an easy-to-use interface and a wide range of customizable themes and plugins that can enhance your website’s performance.

With WordPress, you can easily create and manage your web site’s content, optimize meta tags, titles, and descriptions, and implement best marketing practices. Additionally, WordPress hosting providers offer specialized hosting plans that are optimized for WordPress sites, ensuring fast loading times and improved web site performance.

Benefits of Using Our Phoenix Website Design Company

There are several benefits of using WordPress for your website, especially when it comes to using a SEO website design agency.

One of the main advantages of WordPress is its vast selection of customizable themes that allow you to create a visually appealing web site. Most SEO web site design agency’s should provide clean code, mobile responsiveness, and fast loading times.

Additionally, WordPress offers a wide range of plugins that can enhance your sites performance. Popular plugins provide valuable features such as optimizing meta tags, generating XML sitemaps, and analyzing keyword usage and a SEO website design agency can make sure to not leave out these powerful plugins.

WordPress’s intuitive content management system (CMS) makes it easy to create and manage your site’s content, including blog posts, pages, and media. This flexibility allows you to consistently update and optimize your content for ranking in Google.

By using WordPress for your web site, you can take advantage of its features, customizable themes, and user-friendly CMS to create a site that not only looks great but also ranks well on search engines.

Key WordPress Features That Enhance SEO

WordPress offers several key features that enhance search engine optimization and make it a popular choice for website design.

One of the most popular search engine optimization plugins for WordPress is Rank Math and Yoast. This plugin provides a comprehensive set of tools to optimize your website for search engines. It helps you optimize meta tags, generate XML sitemaps, analyze keyword usage, and improve your website’s overall performance.

Additionally, WordPress hosting providers often offer specialized hosting plans that are optimized for WordPress sites. These hosting plans include features such as built-in caching, CDN integration, and automatic updates, which help improve your website’s loading speed and overall performance.

WordPress also provides clean and friendly code, making it easier for search engines to crawl and index your website. Its user-friendly interface and intuitive CMS allow you to create and organize your website’s content in a way that is easily accessible to both users and search engines.

By leveraging these key features, your easy wordpress website design is going to improve your sites visibility on search engine results pages.

Preparing WordPress Website Design With Out A SEO Website Design Agency

To ensure a smooth process with a SEO website design agency project, there are several key steps to take. Begin by deciding whether to handle the website design yourself or hire a professional web developer based on your budget and technical abilities. Then, select a relevant domain name that is easy to remember and consider incorporating industry-related keywords for improved ranking. Next, get an SSL certificate to encrypt the transfer of information and protect your data from hackers and thieves. Lastly, choose a reliable hosting company that offers fast speeds, security, and good customer support, considering factors like server location and uptime guarantee. Proper preparation is crucial for creating a visually appealing and high-performing website that ranks well on search engines. When choosing a hosting company, it’s important to carefully consider your options and select a reputable and reliable provider that can meet your business’s specific needs.

Essential Tools and Resources for Beginners

Easy wordpress website designing, it’s important to have the right tools and resources to help you succeed. Here are some essential tools and resources to consider:

1. Google Analytics: This free tool allows you to track and analyze your website’s performance, including traffic sources, user behavior, and conversion rates.
2. SEO tools: There are several search engine optimization tools available that can help you optimize your website for search engines. Some popular options include SEMrush, Moz, and Ahrefs.
3. Web hosting: Our SEO website design agency offers reliable web hosting services that offers fast loading times, uptime guarantees, and excellent customer support. Some other popular hosting providers for easy wordpress website designing include Bluehost, SiteGround, Godaddy and HostGator and Bluehost is our only suggestion as an alternative to Cyber Controller’s Main SEO Hosting services. We provide Cpanel for all hosting accounts.

By utilizing these tools and resources, you can gain valuable insights into your website’s performance, strategy, and ensure that your site is fast and reliable for your visitors.

Setting Clear Goals for Your Website’s SEO Strategy

Before diving into your easy wordpress website designing project, it’s important to set clear goals for your website’s marketing strategy. By defining your goals upfront, you can create a targeted plan to achieve them. Here are some common goals to consider:

1. Improved search engine rankings: Aim to improve your website’s visibility on search engine results pages (SERPs) for relevant keywords.
2. Increased organic traffic: Focus on driving more organic traffic to your website through improved search engine optimization and content optimization.
3. Lead generation: Develop strategies to attract and capture leads through your website, such as contact forms, newsletter sign-ups, or gated content.
4. Online marketing: Use your website as a platform to promote your products or services and drive more sales or conversions.

By setting clear goals for your website’s marketing strategy, you can align your efforts and resources towards achieving those goals. Regularly assess and adjust your strategy based on the results and feedback you receive.

Step-by-step Guide to Creating an SEO-Friendly Website on WordPress

Now that you have a clear understanding of the importance of search engine optimization in website design and have prepared for your search engine optimization website design project, it’s time to dive into the step-by-step process of creating an SEO-friendly website on WordPress. In this section, we will walk you through each step, from selecting the right WordPress theme, including premium themes, by default to optimizing your website for mobile devices and incorporating effective web design techniques in the admin area, including customizing the fonts and templates for a more visually appealing home page. Additionally, page builders often come with pre-designed templates that you can use as a starting point, making it even easier to create professional-looking websites in the admin dashboard. With the right knowledge and tools, you can easily create your own website on WordPress and optimize it for search engines. Easy wordpress website designing starts here.

Step 1: Selecting the Right WordPress Theme

The first step in creating an SEO-friendly website on WordPress is selecting the right WordPress theme. Your theme not only determines the overall look and feel of your website but also plays a crucial role in its SEO performance.

When choosing a WordPress theme, consider the following factors:

1. Responsive design: Your theme should be responsive, meaning it automatically adjusts to different screen sizes and devices. This ensures that your website looks great and functions properly on both desktop and mobile devices, which is crucial for top ranking results.
2. Clean code: Look for a theme with clean and optimized code. Clean code helps search engines crawl and index your website more efficiently, leading to better search engine rankings.
3. SEO features: Choose a theme that offers built-in search engine optimization features or is compatible with popular search engine optimization plugins like Rank Math. These features can help you optimize your website’s meta tags, titles, and descriptions.

By selecting the right WordPress theme, you can lay a solid foundation for an search engine optimization friendly website that performs well in search engine rankings.

Step 2: Installing Essential SEO Plugins

Once you have selected the right WordPress theme, the next step is to install essential SEO plugins to optimize your performance. One of the most popular plugins for WordPress is Yoast. Here’s how to install and set up Yoast:

1. In your WordPress dashboard, go to “Plugins” and click on “Add New.”
2. Search for “Yoast” and click on “Install Now” and then “Activate.”
3. Once activated, Yoast will add a new menu item called “SEO” to your WordPress dashboard.
4. Click on “SEO” and go through the configuration wizard to set up Yoast for your website.
5. The configuration wizard will guide you through important search engine optimization settings, such as your website’s name, whether it is a personal or business site, and whether you want search engines to index your site or specific pages.
6. After completing the configuration wizard, Yoast will provide suggestions and analysis for each page and post on your site, helping you optimize your content for better search engine rankings.

By installing and setting up essential search engine optimization plugins like Yoast, you can easily optimize your site’s meta tags, titles, and descriptions, and improve its overall SEO performance.

Step 3: Conducting Keyword Research for Content Strategy

Keyword research is a crucial step in creating an SEO-friendly site. By conducting keyword research, you can identify the relevant keywords and phrases that your target audience is searching for on search engines. Here’s how to conduct keyword research for your content strategy:

1. Start by brainstorming a list of topics and keywords related to your business or site.
2. Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find related keywords, search volumes, and keyword difficulty.
3. Identify long-tail keywords, which are more specific and less competitive, but still relevant to your site.
4. Prioritize keywords with high search volumes and low competition.
5. Use your selected keywords to create a content strategy, focusing on creating high-quality blog posts and pages that target these keywords.
6. Optimize your content by incorporating your target keywords naturally into your titles, headings, and body text.

By conducting keyword research and creating a content strategy based on relevant keywords, you can improve your web site’s visibility on search engine results pages and attract organic traffic.

Step 4: Optimizing Website Structure for Better Navigation

Optimizing your site’s structure is crucial for both SEO and user experience. A well-structured web site with clear navigation makes it easier for search engines to crawl and index your content, leading to better search engine rankings. Here are some tips for optimizing your web site’s structure:

1. Create a clear and logical hierarchy of pages and categories. Use descriptive and keyword-rich URLs for your pages.
2. Use internal linking to connect related pages and posts on your web site. This helps search engines understand the relationships between your content and improves user navigation.
3. Use breadcrumbs to provide users with a clear path back to higher-level pages.
4. Create a user-friendly navigation menu that is easy to navigate and provides clear links to your most important pages.
5. Optimize your web site’s load speed by compressing images, minifying CSS and JavaScript files, and using caching plugins.

By optimizing your web site’s structure and navigation, you can improve your web site’s SEO performance, user experience, and overall search engine rankings.

Step 5: Implementing On-Page SEO Techniques

On-page SEO techniques involve optimizing individual web pages to improve their search engine rankings. Here are some essential on-page SEO techniques to implement:

1. Optimize your page titles, headings, and meta descriptions to include relevant keywords and accurately describe your content.
2. Incorporate your target keywords naturally into your page’s content, but avoid keyword stuffing.
3. Use descriptive alt tags for your images, including relevant keywords.
4. Write high-quality and engaging content that provides value to your readers.
5. Use structured data markup to help search engines understand the context of your content.
6. Optimize your HTML code for better crawlability and readability.

By implementing on-page SEO techniques, you can improve your web pages’ visibility on search engine results pages and attract more organic traffic to your website.

Step 6: Ensuring Mobile Responsiveness and Fast Loading Speed

Mobile responsiveness and fast loading speed are crucial factors for both SEO and user experience. Here’s how to ensure mobile responsiveness and fast loading speed for your website:

1. Choose a responsive WordPress theme that automatically adjusts to different screen sizes and devices.
2. Optimize your images by compressing them without compromising their quality.
3. Minify CSS and JavaScript files to reduce file sizes and improve loading speed.
4. Use a caching plugin to store static versions of your web pages and serve them to users more quickly.
5. Enable browser caching to reduce server load and improve overall website performance.
6. Use a content delivery network (CDN) to deliver your website’s content from servers closer to your users, improving loading speed.

By ensuring mobile responsiveness and fast loading speed, you can improve your website’s user experience, reduce bounce rates, and increase your chances of ranking higher in search engine results pages.

Beyond Design: Content Creation for SEO

Creating high-quality optimized content is crucial for improving your website’s search engine rankings and attracting organic traffic. In this section, we will explore the importance of targeted content creation and provide tips for crafting content that ranks well on search engines.

Crafting High-Quality, SEO-Optimized Content

When it comes to content creation for SEO, quality and relevance are key. Here are some tips for crafting high-quality, SEO-optimized content:

1. Conduct keyword research to identify relevant keywords and phrases to target in your content.
2. Incorporate your target keywords naturally into your titles, headings, and body text.
3. Write informative and engaging content that provides value to your readers.
4. Use subheadings, bullet points, and images to make your content easier to read and digest.
5. Include internal and external links to relevant and authoritative sources.
6. Regularly update and optimize your content based on changing search trends and user feedback.

By creating high-quality and optimized content (keyword words related to your business), you can improve your website’s visibility on search engine results pages and attract more organic traffic.

Leveraging Blogs, Email, Logo Templates to Enhance Your Website’s SEO Off Site

Blogs are a powerful tool for enhancing your website and increasing your online presence. Here’s how you can leverage blogs to boost your website’s search engine optimization:

1. A good search engine optimization website design agency should regularly publish high-quality and informative blog posts that target relevant keywords and provide value to your readers.
2. Use your blog as a platform to share your expertise, insights, and industry news.
3. Promote your blog posts on social media platforms to increase visibility and attract more organic traffic.
4. Encourage reader engagement by enabling comments and responding to feedback.
5. Incorporate internal and external links in your blog posts to improve search engine crawlability and user navigation.

By leveraging blogs as part of your SEO strategy, you can improve your website’s search engine rankings, attract more organic traffic, and establish yourself as an authority in your industry.

Monitoring and Improving Your Website’s SEO Performance

Monitoring and improving your website’s search engine optimization performance is an ongoing process. In this section, we will explore how you can monitor your website’s search engine optimization metrics, conduct regular audits, and continuously improve your website’s search engine rankings.

Essential SEO URL Metrics and Tools for Beginners

To effectively monitor your website’s SEO performance, you need to track and analyze key search engine optimization metrics. Here are some essential search engine optimization metrics and tools to consider:

1. Organic traffic: Monitor the amount of traffic coming to your website from organic search results.
2. Keyword rankings: Track the rankings of your target keywords on search engine results pages.
3. Bounce rate: Measure the percentage of visitors who leave your website after viewing only one page.
4. Conversion rate: Monitor the percentage of visitors who complete a desired action, such as making a purchase or filling out a contact form.
5. Backlinks: Track the number and quality of websites linking to your website.

Google Analytics is a free tool that provides valuable insights into your website’s performance. It allows you to track and analyze key SEO metrics, monitor user behavior, and make data-driven decisions to improve your website’s search engine rankings.

By monitoring essential SEO metrics and using tools like Google Analytics, you can gain valuable insights into your website’s performance and make data-driven decisions to improve your SEO strategy.

Regular Google SEO Audits and Adjustments for Continuous Improvement

Regular SEO audits and adjustments are crucial for maintaining and improving your website’s search engine rankings. Here’s how to conduct regular SEO audits and make adjustments for continuous improvement:

1. Conduct regular website audits to identify and fix any technical SEO issues, such as broken links, duplicate content, or slow loading speed.
2. Monitor your website’s keyword rankings and adjust your content strategy based on changing search trends and user behavior.
3. Stay updated with the latest SEO best practices and algorithm changes to ensure your website is optimized for current search engine guidelines.
4. Analyze your competitors’ SEO strategies to identify opportunities for improvement and stay ahead of the competition.

By conducting regular search engine optimization audits and making adjustments based on the results, you can continuously improve your website’s search engine rankings and maintain a strong online presence.

Common SEO Mistakes in Website Design to Avoid

In website design, there are several common search engine optimization mistakes that can negatively impact your website’s search engine rankings. In this section, we will highlight some of these mistakes and provide tips on how to avoid them.

Overlooking HTML Mobile Optimization

Mobile optimization is crucial for both search engine optimization and user experience. With the increasing use of mobile devices for internet browsing, search engines prioritize mobile-friendly websites in their rankings. Here’s how to avoid overlooking mobile optimization:

1. Choose a responsive WordPress theme that automatically adjusts to different screen sizes and devices.
2. Optimize your website’s images and media for mobile devices to reduce loading times.
3. Test your website’s mobile responsiveness on different devices and screen sizes to ensure a seamless user experience.
4. Use Google’s Mobile-Friendly Test tool to evaluate your website’s mobile optimization and make necessary improvements.

By prioritizing mobile optimization, you can improve your website’s search engine rankings and provide a positive user experience for mobile users.

Ignoring Hosting Website Speed and Performance

Website speed and performance have a direct impact on both SEO and user experience. Slow-loading websites are penalized by search engines and often result in high bounce rates. Here’s how to avoid ignoring website speed and performance:

1. Optimize your website’s images by compressing them without compromising quality.
2. Minify CSS and JavaScript files to reduce file sizes and improve loading speed.
3. Use caching plugins to store static versions of your web pages and serve them to users more quickly.
4. Enable browser caching to reduce server load and improve overall website performance.
5. Use a content delivery network (CDN) to deliver your website’s content from servers closer to your users, improving loading speed.

By prioritizing website speed and performance, you can improve your website’s search engine rankings, reduce bounce rates, and provide a better user experience.

WordPress Backups Plugin

Website backups are crucial for website security. WordPress plugin All-in-One WP Migration automates the backup process, ensuring protection from data loss and hacking attempts. It offers scheduled backups, easy restoration, cloud storage integration, and customizable settings.

Conclusion

In conclusion, a well-designed search engine optimization website is crucial for online success and might be best to hire an expert to get the job done right the 1st time with out grave mistakes. Utilizing WordPress and implementing SEO strategies can greatly enhance your website’s visibility and user experience. Remember to set clear goals, optimize content, and monitor performance regularly to stay ahead in the digital landscape. Avoid common pitfalls, focus on mobile optimization, and prioritize fast loading speeds. By understanding the importance of SEO in website design and staying updated on best practices, you can create a robust online presence that attracts and retains visitors effectively. Stay informed, stay proactive, and watch your website soar in search engine rankings. Reach out and hirer the best at Gigsbiz

Frequently Asked Questions

How Long Does It Take to See Results?

The time it takes to see results from a SEO website design agency can vary depending on various factors, such as the competitiveness of your industry, the quality of your search engine optimization efforts, and the current state of your website. In general, it can take several months to start seeing noticeable improvements in your search engine rankings. Search engine optimization is a long-term strategy that requires patience and consistent effort.

Can I Do SEO Myself or Should I Hire a SEO Website Design Agency?

You can certainly do SEO yourself, especially with the help of resources and guides like this one. However, hiring a SEO website design agency can provide you with expertise, years of experience, and dedicated resources to implement an effective SEO strategy. The decision to do SEO yourself or hire an agency depends on your budget, time availability, and level of expertise.

How Often Should I Update My Website for SEO?

Regularly updating your website with fresh and relevant content is important for SEO. However, the frequency of updates can vary depending on your industry and content strategy. Aim to update your website with new content at least once a month, but prioritize quality over quantity.

What is the Difference Between On-Page and Off-Page SEO?

On-page SEO refers to optimizing individual web pages to improve their search engine rankings. This includes factors like keyword optimization, content quality, and meta tags. Off-page SEO, on the other hand, focuses on external factors like link building and social signals that influence your website’s authority and trustworthiness in the eyes of search engines.

How Can I Improve My Website’s Load Time for Better SEO?

To improve your website’s load time, you can optimize your images, minify CSS and JavaScript files, enable caching, and use a content delivery network (CDN). These steps can help reduce page load time, improve user experience, and boost your website’s search engine rankings.

Is WordPress the Best Platform for SEO?

WordPress is widely considered one of the best platforms for SEO. It offers a range of SEO-friendly features, such as clean code, customizable themes, and plugins like Yoast SEO. However, other platforms like Shopify and Wix also offer SEO-friendly features but have major limitations, so the best platform for SEO depends on your specific needs.

How Important Are Keywords in SEO Today?

Keywords are still important in SEO today, although their importance has evolved. Rather than focusing solely on keyword density, it’s important to use keywords strategically and naturally in your content. Search engines like Google now prioritize user intent and relevance over exact keyword matches.

Can Social Media Affect My Website’s SEO?

While social media may not directly impact your website’s search engine rankings, it can indirectly affect your SEO efforts. Social media can drive traffic to your website, increase brand awareness, and improve user engagement, all of which can positively impact your website’s SEO performance.

Should I Focus on Local SEO Even If My Business Is Online?

Even if your business is primarily online, it’s still worthwhile to focus on local SEO. Local SEO can help you target specific geographic areas, improve your visibility in local search results, and attract local customers. This can be especially beneficial if you offer products or services to a specific location.

How Can I Make My Website Design More SEO-Friendly?

To make your website design more SEO-friendly, focus on factors like mobile optimization, fast loading speed, and user-friendly navigation. This includes using a responsive design, optimizing page speed, and ensuring a logical hierarchy of pages and categories. Prioritize user experience and make it easy for search engines to crawl and index your website.

What Are the Best Practices for SEO in Website Design?

When it comes to website design, incorporating SEO best practices is crucial to ensure that your website ranks well on search engine results pages (SERPs). Here are some key best practices for SEO in website design:

1. Optimize Site Speed: Website speed is a critical factor in both user experience and SEO. Slow loading times can lead to higher bounce rates and lower search engine rankings. Regularly optimize images, enable caching, and choose a reliable web hosting provider to improve your site’s speed.
2. Use Relevant Keywords: Conduct keyword research to identify the keywords and phrases that are relevant to your business and target audience. Incorporate these keywords naturally throughout your website’s content, including in headings, titles, meta descriptions, and image alt tags.
3. Create High-Quality Content: Content is still king when it comes to SEO. Produce informative, engaging, and original content that provides value to your audience. This not only helps improve your website’s search engine rankings but also encourages site visitors to stay longer and convert into customers.
4. Prioritize User Experience: User experience (UX) plays a crucial role in SEO. Ensure that your website is easy to navigate, visually appealing, and mobile-friendly. Optimize your website’s structure, use intuitive menus, and make sure that important information is easily accessible.
5. Optimize for Mobile: With the increasing use of mobile devices, it is essential to have a responsive website design. A mobile-friendly website not only provides a better user experience but also improves your chances of ranking higher in mobile search results.
6. Implement On-Page SEO Techniques: On-page SEO techniques include optimizing title tags, meta descriptions, and URLs. Use descriptive and keyword-rich meta tags, create unique and relevant title tags, and ensure that your URLs are clean and readable.
7. Utilize SEO Plugins: Plugins like Yoast SEO can make it easier to implement on-page SEO techniques. These plugins provide suggestions and guidelines to optimize your content and improve your website’s SEO performance.

By incorporating these best practices into your website design, you can improve your website’s visibility on search engines and attract more organic traffic.